Growing up, Braden watched his father's journey with entrepreneurship in the Fresno area and was inspired to continue his legacy and entrepreneurial spirit in his own business. When forming his brand, he knew he wanted to weave the values of family, legacy, and thoughtful initiatives into its framework.

That is why his family's heritage serves as the basis of our brand. The shepherd's hook in the logo is indicative of his family's roots in the Basque region of Spain. The hook has historically been used by shepherds to guide their flock of sheep and has become a symbol of their role as protector and guide. The shepherd's hook embodies the values of diligence, responsibility, and attentiveness that are integral to the shepherd's way of life as well as the approach we bring to our clients every day.